PENGGUNAAN VIDEO KONTEN DALAM MEMPERKUAT PROMOSI PRODUK

Abstract

This study aims to explore and analyze the role of video content in strengthening product promotion in MSMEs. In an increasingly advanced digital age, visual content such as videos has become an effective tool in captivating the attention of consumers and reaching a wider target market. This research method involves analyzing secondary data from previous research and case studies of companies that have successfully used video content in product promotion. In addition, surveys were also conducted to consumers involved in video marketing campaigns to gather their responses and preferences towards the use of video content. The results of this study are expected to provide insight into the effectiveness of using video content in strengthening product promotion, in MSMEs including its impact on brand awareness, consumer purchase intent, and interaction with promotional content. The research will also identify key factors that influence the success of a video marketing campaign, such as video length, narration, and other creative elements. The results of this study are expected to be useful for marketing practitioners and business decision makers in planning effective marketing strategies using video content.